Green equals trust

It’s not just the environment that benefits when organisations “go green” - Kenexa Research Institute believes companies who opt for recycling, energy conservation and vendor selection are gaining a positive advantage over their competitors.

Monday, 6 May 2008

KRI’s latest research suggests that strategic corporate initiatives supporting the environment have a significant influence on employees’ engagement levels and their views of senior management.

Across all 13 countries surveyed, the research indicated that working for an organisation where employees positively viewed “green” efforts had a significant, favourable impact on how they rated their pride in the organisation, overall satisfaction, and willingness to recommend it as a place to work.

They were much more likely to feel that senior managers had the ability to deal with company challenges, demonstrate that employees were important to the success of the company, and provide the workforce with a clear picture of the company’s direction.

They were also more likely to believe that senior management supported and practiced high standards of ethical conduct, and were more trustworthy.

Anne Herman, research consultant with KRI, said: “Worldwide, more and more organisations are ‘going green’ and are integrating this dedication into their strategic corporate initiatives.

“This sets them apart from their competition by creating a positive employment brand, and establishes an emotional tie between the employee and organisation.”

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