Stay united through upheaval

When Danish pharmaceutical company Nycomed took over Altana Pharma in 2006, an intense communication campaign began to unite the workforces and form a single identity.

Thursday, 1 May 2008

Delegates at the Employee Engagement Conference being organised by internal communications experts Melcrum in London’s Covent Garden on May 14-15 will hear first hand about the challenges the company faced and how they were met.

Mark Watkins, former director, organisational communications at Nycomed, will talk about the efforts that were made to keep the workforce engaged during such a major upheaval.

He will identify five areas crucial to the success of the merger:

• Developing a close relationship with the integration team

• Developing a close rapport with the senior team

• Engaging effectively with employees

• Addressing differing information needs

Melcrum believes the conference will help companies discover strategies to really engage their staff. It has brought together a range of case studies to show how top companies make employee engagement work in the real world.

For details, go to: http://www.melcrum.com/employeeengagement/booknow.shtml

Comment on this article: