the global downturn – a word from…

As the global economic downturn really starts to take its toll on UK businesses, ic magazine talked to industry experts on the important role of internal communications during times of uncertainty and anxiety.

“Internal communications have never been more important. While it’s impossible to guarantee anyone’s job it’s vital for HR professionals to reassure staff who are feeling a bit wobbly, at the very least set their minds at rest that you will treat them well.
In the present circumstances those involved in internal communications have a massive PR job to manage, both internally and externally, because it’s crucial that people continue to work effectively and remain engaged.

“Never forget that what you communicate to your staff, and how you manage them at this difficult time, is  eflected in what they, in turn, say to customers. If there’s a vacuum of information, conjecture, rumour, gossip and anxiety will rush to fill it. An uninformed and worried workforce will spread that anxiety on to your customers, so there’s a real business need to keep your people well informed and on board.”

“Alongside the legal requirements to consult staff about job losses and changes to their employment, it’s simply good practice to communicate with staff at times of change. Employers often overlook the impact on staff morale on those who stay in a company that has suffered job losses. Remaining staff may feel resentful and uneasy and start to show signs of stress.
It’s vital to be upfront with staff communications – as soon as you know you have to make a change, set up a consultation and tell people quickly. There’s nothing worse than doubt, fear and uncertainty hanging over them.
“Despite the fact that we now have highly developed communications systems, there is no substitute for face-to-face meetings with staff when talking about possible redundancies or changes to their jobs. Although it’s a lot easier for a hard-pressed manager to send an email, it looks and feels impersonal. A proper conversation where staff can see you, hear you and ask questions does help ease the pain and anxiety, and shows you value staff which is crucial for the future success of your business."